BUSINESS ECONOMICS:
Business Economics
Chair of Economics
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Business Economics
Study: Administrative-Economic - 5. semester
Code: 123673
ECTS: 5.0
Course coordinators: prof. dr. sc. Ivana Bajakić
prof. dr. sc. Nenad Rančić
Lecturers: izv. prof. dr. sc. Ozren Pilipović - Lectures
Basic data
Business Economics Administrative-Economic - 5. semester
5.0 123673
Lecturer in charge Consultations Location
prof. dr. sc. Ivana Bajakić

Tuesday from 1.00 pm

Tkalčićeva 48-50
prof. dr. sc. Nenad Rančić

Tuesday 1 PM

Tkalčićeva 48-50, room xx
Lecturer Consultations Location
izv. prof. dr. sc. Ozren Pilipović (Lectures)

Thursday  12- 1 30 PM

Tkalčićeva 48-50, room Tkalčićeva 48-50
Literature
Vranjican, S.,; Politička ekonomija; Pravni fakultet, Zagreb (2007), str. 39-72; 87-109; 187-324; 414-462
Mankiw, G.,; Osnove ekonomije; Mate (2006), str. 313-369
Description
Subject and content of the business economics. Correlation between the business economics and other economic disciplines. Links to other social sciences (4h)
Legal forms: small business (handicraft), joint stock companies, mixed-type companies (4h)
Company management: the creation of assets - objective, management phases, management tasks, organisation, management techniques (4h)
Information management: information sources, balance sheet, profit and loss account, places of assets creation, efficiency of assets creation, break-even analysis, management information systems (4h)
Financial management: capital and property, financing and investments, liquidity, profitability, leasing, factoring, company value calculations (4h)
Intellectual assets management: human resources, structural resources, consumer capital, assessment of intellectual assets, upgrading of intellectual assets (4h)
Production: types of production, organisational forms, production processes, robotization (2h)
Marketing: market research, market segmentation, products, product life cycle, production programme analysis, price strategies, distribution, promotion, advertising (4h)
Exam dates
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