SOCIAL MARKETING:
Social Marketing
Katedra za socijalnu politiku English
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Social Marketing
Study: Social Policy - 2. semester
Code: 70214
ECTS: 8.0
Course coordinators: prof. dr. sc. Jurica Pavičić
Lecturers: prof. dr. sc. Jurica Pavičić - Field exercises
Exam dates:
  • 30. 01. 2023.
  • 13. 02. 2023.
  • 03. 04. 2023.
  • 05. 06. 2023.
  • 26. 06. 2023.
  • 10. 07. 2023.
  • 29. 08. 2023.
  • 12. 09. 2023.
Exam registration: Studomat
Basic data
Social Marketing Social Policy - 2. semester
8.0 70214
Lecturer in charge Consultations Location
prof. dr. sc. Jurica Pavičić
Lecturer Consultations Location
prof. dr. sc. Jurica Pavičić (Field exercises)
Literature
J. Pavičić; Strategija marketinga neprofitnih organizacija; Zagreb: Masmedia (2003)
Description
Defining social marketing.
Formation of the process of marketing planning.
Analysis of society and social changes as the environment of social marketing.
Determining aims and effects of social marketing activities.
The development of social marketing strategies.
Managing social marketing programs and projects.
Organisation of the implementation of social marketing.
Ethics and social responsibility in social marketing.
Theoretical introduction with basic notions on managerial context of planning and the application of marketing in nonprofit environment.
The development of practically oriented competences for efficient management of activities in the organisations in nonprofit sector.
The development of skills for efficient managing of employees and volunteers in nonprofit organisations.
Exam dates
30. 01. 2023.
13. 02. 2023.
03. 04. 2023.
05. 06. 2023.
26. 06. 2023.
10. 07. 2023.
29. 08. 2023.
12. 09. 2023.
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